Advertisement Falsity

In the Anti-Aging Skin Care advertisement it is very obvious to anyone that their claim is asking consumers in todays market to buy their product, because it will make them look younger. This product is mostly targeted at middle aged women, the company uses aging, a common insecurity known to all women to sell their product. In the advertisement it shows four pictures of what appears to be a husband and wife during different stages of their marriage. The photographs range from black and white, sepia, antique to lastly a colored print which represents the passing of time and the couple aging together. The support behind their claim is the fact that in each photograph the husband ages, his hair turns gray and his face begins to look older, yet the women looks exactly the same in each photo because she supposedly uses the company’s anti aging product to look young. The women in the four pictures consequently appears to have the same facial features, smile, hairstyle and pose in all of the advertised photos being shown. Having that said, this advertisement appears to be an attempt to just make more money by advertising their product through false allegations because there is no cure for aging it is inevitable process in life that cannot be avoided. Customers should be skeptical of advertisements like the one shown because the advertisements claim is not realistic. The underlying warrant in this advertisement is that middle aged women would be smart to buy this product because with it they can effortlessly turn back the clock and appear younger.